This Is Marketing by Seth Godin

This Is Marketing by Seth Godin

Author:Seth Godin
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2018-11-12T16:00:00+00:00


We adjust our status constantly, intuitively playing with it based on the situation. And when you bring your work to the market, nothing is considered before status roles.

Frank Sinatra had more than a cold

Frank Sinatra lived two lives, deeply in conflict with one another. As chronicled by Gay Talese, the outside world saw him at an apex, the definition of suave and sophisticated. He was a high-status power broker, a serious man, the one and only.

When Frank looked in the mirror, though, he saw a low-status skinny kid, disrespected, barely holding on to what he had. He surrounded himself with yes men and sycophants, but still managed to have self-sabotaging tantrums and a miserable life that belied his fame, fortune, and good health.

When we bring status into our marketing, we are walking on very thin ice. We don’t know if the person we’re engaging with appears to have high status (and doesn’t believe it) or actually believes and wants to increase his standing.

But it’s not clear that we have much choice . . . because every big decision is made based on our perceptions of status.



Loading...
Download



Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Popular ebooks
Influence: The Psychology of Persuasion by Robert B. Cialdini(2491)
The Miracle Morning by Hal Elrod(2012)
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(1907)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(1631)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(1590)
Who Can You Trust? by Rachel Botsman(1530)
The Hacking of the American Mind by Robert H. Lustig(1507)
Unlabel: Selling You Without Selling Out by Marc Ecko(1390)
Purple Cow by Seth Godin(1238)
SEO 2018: Learn search engine optimization with smart internet marketing strategies by Adam Clarke(1083)
I Live in the Future & Here's How It Works by Nick Bilton(1050)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(1044)
The Power of Broke by Daymond John(1033)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(1027)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(1018)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(1001)
Networking Like a Pro by Ivan Misner(983)
Influence: Science and Practice by Robert B. Cialdini(981)
This Is Marketing by Seth Godin(961)
Ogilvy on Advertising by David Ogilvy(926)