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Logo Design Love: A guide to creating iconic brand identities (Voices That Matter) by David Airey

Logo Design Love: A guide to creating iconic brand identities (Voices That Matter) by David Airey

Author:David Airey
Language: eng
Format: mobi, azw3
Publisher: Pearson Education
Published: 2014-08-17T14:00:00+00:00


Most clients won’t have time to concern themselves with every step in the design process. They’ll be focused on the end result, so the more tangible your concepts appear, the more the client will be able to visualize the benefits.

As much as we like to think otherwise, books are judged by their covers, so it’s always good to make sure your identity presentations look the part.

Quick tip—include the date in the filename when saving your PDF files, since there might be some back-and-forth with your client. Seeing the date in the filename helps with version control and ensures you and your client are looking at the same document if talking things through on a call.



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