Marketing & Sales
epub |eng | 2019-11-29 | Author:Thomas Kemeny

YOU’RE ALREADY BEHIND SCHEDULE. To date I have not been on a reasonable timeline for digital projects. By the time you get briefed you are behind the ball. It’s the ...
( Category: Advertising November 30,2019 )
epub |eng | 2012-08-29 | Author:Jason Lankow & Josh Ritchie & Ross Crooks

Qualitative/Entertaining Infographics Some of the graphics that we produce don’t rely heavily on data (Figures 4.12 and 4.13). We take a more nuanced approach to content development for these. If ...
( Category: Marketing November 29,2019 )
epub |eng | 2019-08-26 | Author:Anthony Kennada

Creating Experiences, Not Events Live events have become a critical part of the marketing stack in recent years. As part of their Event Marketing 2019 Benchmark and Trends report, event ...
( Category: Marketing November 27,2019 )
mobi |eng | 2014-03-29 | Author:Ian Altman & Jack Quarles

One of my client organizations was calling companies for whom they knew they could have a huge impact, but their message was falling on deaf ears. They were seeing a ...
( Category: Sales & Selling November 19,2019 )
mobi |eng | 2014-03-20 | Author:Keith M Eades & Timothy T Sullivan

“Looking.” The buyer is actively exploring ways to solve a problem or take advantage of an emerging opportunity. Vision state. The buyer has begun to form ideas for addressing a ...
( Category: Sales & Selling November 19,2019 )
azw3 |eng | 2017-06-25 | Author:Bushra Azhar

THE PROOF IS IN THE PERSUASION: Because of your Fabulous Social Media Portfolio, people will gradually know, like and trust you — and you will reap the rewards. Even in ...
( Category: Sales & Selling November 19,2019 )
epub |eng | 2019-04-09 | Author:Lydia Fenet [Fenet, Lydia]

TWO OTHER POWERFUL WOMEN ON . . . public speaking JULIA TAYLOR CHEEK * * * Founder & CEO, EverlyWell; landed one of the largest deals in Shark Tank history ...
( Category: Sales & Selling November 18,2019 )
epub |eng | 1963-11-13 | Author:Ogilvy, David, 1911-1999

Confessions of an Advertising Man tinue it for several years. The problem is to find a great campaign. They don't grow on every tree, as you would know if you ...
( Category: Advertising November 14,2019 )
epub |eng | 2019-09-04 | Author:Amos Schwartzfarb

Step 1: Prospect Types If you think you might have different prospect or customer types, then try to take this into account from the beginning. Different types could be enterprise ...
( Category: Marketing November 11,2019 )
epub |eng | 2019-11-13 | Author:Sam Harrison

Know what you want to say, and say it. DON’T RAMBLE. HELP CLIENTS visualize your ideas. “When presenting, we strive to create an experience and help clients visualize ideas as ...
( Category: Marketing November 10,2019 )
epub |eng | 2019-11-13 | Author:Scott Lerman

Positioning Every arena has many players. Your competitiveness will be determined by the attributes that are associated with your brand. Choose and manage them carefully. Brand Positioning Brand positioning is ...
( Category: Branding & Logo Design November 10,2019 )
mobi, epub |eng | 2019-11-13 | Author:Aaron Keller & Renee Marino & Dan Wallace

REACH IN AND TOUCH SOMEONE OUR SENSE OF TOUCH Touch is the easiest of the five senses to miss, and one we could not live without. The sense should not ...
( Category: Branding & Logo Design November 10,2019 )
epub |eng | 2003-11-04 | Author:Brian Tracy

Look the Part Your grooming is also important in determining the impression you make on your prospect, from the first meeting onward. The highest paid salespeople in almost every field ...
( Category: Sales & Selling November 5,2019 )
azw3 |eng | 2018-04-14 | Author:Klement, Alan [Klement, Alan]

Put It to Work This chapter is a cautionary tale of what can happen when the principles of Customer Jobs are ignored or unknown. Here are a few things you ...
( Category: Consumer Behavior October 29,2019 )
epub |eng | 2020-10-28 | Author:Leonard Kim

Tips to make the most of your interview: If you have a friend interview you: • Print out the questions and evaluation boxes or get a digital copy ( for ...
( Category: Marketing October 29,2019 )

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