Marketing & Sales
epub |eng | 2016-03-30 | Author:Stephens, Mark [Stephens, Mark]

What I am proposing here isn’t unique to architects and designers; I am finding that other professionals such as accountants and solicitors work using this method; even trades such as ...
( Category: Advertising September 21,2019 )
epub |eng | 2019-04-14 | Author:April Dunford

STEP 4. List Your True Competitive Alternatives Customers don’t always see competitors the same way we do, and their opinion is the only one that matters for positioning. It’s natural ...
( Category: Marketing September 18,2019 )
epub |eng | 2000-09-05 | Author:Aaker, David A;Joachimsthaler, Erich, 1956- & Joachimsthaler, Erich, 1956-

BRAND LEADERSHIP FIGURE 6-4 Nike Flagship Store filled with MTV-style music and huge TV screens with replays from important games, the huge poster of Michael Jordan flying through the air, ...
( Category: Product Management September 6,2019 )
epub |eng | 2019-06-16 | Author:Kate Colbert [Colbert, Kate]

Don’t Forget the “Tried and True” Tactics: Direct Mail as a Case in Point I’d like to delve into one type of marketing tactic to demonstrate the quality of thought ...
( Category: Marketing September 5,2019 )
epub |eng | | Author:Cass R Sunstein

More Extremism, Less Extremism Group polarization is not a social constant. It can be increased or decreased, and even eliminated, by certain features of group members or their situation. First, ...
( Category: Consumer Behavior September 5,2019 )
epub |eng | 2009-03-30 | Author:Marty Neumeier [Neumeier, Marty]

Lever 7: Introduce Parallel Thinking Here’s some cutting-edge advice from a management guru: “Contentious problems are best solved not by imposing a single point of view at the expense of ...
( Category: Marketing September 5,2019 )
epub |eng | 2019-02-14 | Author:Brian Solis

Slow. it. down. Stephen Schueller,12 a psychologist at the University of Pennsylvania, found that slowing down to take time to appreciate things leads to pleasure. “When subjects in a study ...
( Category: Consumer Behavior September 5,2019 )
epub |eng | | Author:David T. Courtwright

FOOD FIGHT Putting aside the question of whether habitual overconsumption of rich food harmed offspring, did it really constitute an addiction analogous to alcoholism, as neuroscientists now insisted? Their critics ...
( Category: Consumer Behavior September 5,2019 )
epub |eng | 2019-03-12 | Author:Ryan Levesque

Day 0—Introduce Yourself I teach entrepreneurs how to hire and manage their VA (virtual assistant). My goal: I would like to confirm the niche market I’m in (VA), and I’d ...
( Category: Strategic Planning September 1,2019 )
epub |eng | 2011-11-20 | Author:Ivan Misner

He Comments . . . Yes, as soon as we pull into the giant mall parking lot, the survival flight instinct kicks in with ideas for feigning injury. What if ...
( Category: Marketing August 30,2019 )
epub |eng | 2019-07-23 | Author:Simon David Clatworthy

Experiences Require Interactions with Things over Time Customer experiences come through interactions with your service—specifically interactions with touchpoints along a journey. This means that when you are considering the experience ...
( Category: Consumer Behavior August 30,2019 )
epub |eng | 2019-08-13 | Author:Oren Klaff

FROM NOVEL TO THE NEW NORMAL Imagine you just created a new cold medicine, and you find it’s 35 percent more effective than other popular cold meds on the market. ...
( Category: Running Meetings & Presentations August 27,2019 )
epub |eng | 2015-06-23 | Author:Jules Marcoux [Marcoux, Jules]

The thing about storytelling, and its power, is that it can be applied on a micro and macro level. It can be used as the marketer sees fit. Let me ...
( Category: Marketing August 15,2019 )
epub |eng | 2016-12-26 | Author:Stuchbury, Stewart [Stuchbury, Stewart]

Structuring the deal — the topic of this chapter — is something you shouldn’t leave for the end of the sales cycle after you’ve achieved the yes decision. Although the ...
( Category: Sales & Selling August 14,2019 )
epub |eng | 2019-06-18 | Author:Marcus Sheridan

But I knew that we had the thought leaders within our company. So we had a meeting and decided that our webinars would have a “content marketing mind-set,” which would ...
( Category: Marketing August 10,2019 )