Hegarty on Advertising by John Hegarty

Hegarty on Advertising by John Hegarty

Author:John Hegarty
Language: eng
Format: epub
Publisher: Thames & Hudson
Published: 2017-12-22T05:00:00+00:00


While this may have proved that sex and alcohol are a heady and dangerous mix, it did mean, sadly, that the chinless one’s future in the ad business was a short one.

I didn’t last long at Benton & Bowles either. After about 18 months I was told that ‘our futures were not inextricably intertwined’, which is a polite way of being fired. Mind you, I probably brought it on myself by continually telling them that the work they were producing was patronizing and rubbish.

That’s the arrogance of youth.



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