Cognitive Psychology. Second Edition by Dawn M. McBride & J. Cooper Cutting

Cognitive Psychology. Second Edition by Dawn M. McBride & J. Cooper Cutting

Author:Dawn M. McBride & J. Cooper Cutting
Language: eng
Format: epub
Published: 2017-12-13T11:32:06.764334+00:00

About fifty years of research in memory has shown one fairly consistent result: Pictures are better remembered than words. This effect, known as the picture superiority effect, was most frequently seen in studies conducted by Alan Paivio (1991). For example, in one such study (Paivio & Csapo, 1973), subjects studied pictures or word labels for the pictures and then recalled the items they had studied. In a number of different study conditions, pictures were better recalled than words in the memory test. This result has been replicated many times in the decades since Paivio began his research in this area.

Picture superiority effect: a result showing that memory for pictures is superior to memory for words of the same concepts



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