Marketing & Sales
epub |eng | 2011-02-07 | Author:Rick Cesari [Cesari, Rick]

CHAPTER 9 OxiClean® “Powered by the Air You Breathe, Activated by the Water You Drink” By the mid to late 90s, of course, my company was regularly handling more than ...
( Category: Marketing March 23,2019 )
epub |eng | 2010-10-04 | Author:Brian Tracy [Tracy, Brian]

ASK EASY QUESTIONS The second question would be, “We are doing a survey in this neighborhood for a national educational organization; may I ask you a couple of questions?” Almost ...
( Category: Sales & Selling March 23,2019 )
epub |eng | 2016-02-15 | Author:Ray Edwards [Edwards, Ray]

9) The “Truth About” Bullet. This works especially well with any controversial question or issue that is hotly debated. Find an issue where the controversy is well-known in your market. ...
( Category: E-Commerce March 20,2019 )
epub |eng | 2019-03-17 | Author:Tom Chavez

OPTIMIZATION: FINDING EFFICIENCY AND EFFECTIVENESS IN ADDRESSABLE MEDIA Everyone in media loves to quote the old John Wanamaker saw, “Half the money I spend on advertising is wasted—the trouble is, ...
( Category: E-Commerce March 18,2019 )
epub |eng | 2019-01-29 | Author:Manny Medina & Max Altschuler & Mark Kosoglow

DO: Make Sure to Help Reps Prioritize When observing new reps, how often have you thought to yourself as a manager, “Why did you just spend an hour doing this ...
( Category: Sales & Selling March 15,2019 )
epub |eng | | Author:Cohen, Joseph Nathan;

Figure 5.2 Mean Household Spending, 1984–2014. Source: Bureau of Labor Statistics (2015). Areas of Rising Expenditures While the prices of consumer products generally fell in proportion to incomes, spending rose ...
( Category: Social Security March 14,2019 )
epub |eng | 2019-03-12 | Author:Kartik Hosanagar

Part Three TAMING THE CODE 7. In Algorithms We Trust Never trust anything that can think for itself if you can’t see where it keeps its brain. J. K. Rowling, ...
( Category: Consumer Behavior March 12,2019 )
epub |eng | 2014-03-09 | Author:Scott McKain

Commit Let’s say you coach young kids on a team in a local sports league. You align with them because you understand a bit about the challenges they are facing ...
( Category: Motivation & Self-Improvement March 10,2019 )
epub |eng | 2014-09-16 | Author:Byron Sharp

The purpose of building strong, distinctive assets is to increase the number of stimuli that can act as identification triggers for a brand. Distinctive assets improve advertising effectiveness by making ...
( Category: Research March 7,2019 )
epub |eng | | Author:Nitish Rai Gupta

• Something to ponder about In summary, the CASE framework above condenses all the fundamentals and can act as a ready reference for you as you prepare for and finally ...
( Category: Sales & Selling March 1,2019 )
epub |eng | 2019-02-28 | Author:Dave Kerpen

PUBLIC FIGURES, GOVERNMENT, AND DISCLOSURE In no sector is transparency more important than in government. You, the taxpayers and voters, fund politicians, programs, and agencies. Therefore, they have an obligation ...
( Category: Research March 1,2019 )
epub |eng | 2019-02-27 | Author:Dre Baldwin

EXAMINE YOUR GAME Think of a time when your back was to the wall. Something needed to happen, and it needed to happen right then. What happened? A sense of ...
( Category: Marketing February 28,2019 )
mobi, epub |eng | 2017-03-07 | Author:Dan Blank [Blank, Dan]

Befriend Guides Now that you better understand the landscape and paths, it’s time to find some guides—the people who can help direct other people toward your path. These are the ...
( Category: Marketing & Sales February 17,2019 )
epub |eng | 2012-04-09 | Author:Joseph Sugarman

18. Desire to Collect There must be a natural instinct in the human race to collect, as I learned from my marketing experience. If you are selling a collectible, it’s ...
( Category: Marketing & Sales February 14,2019 )
epub |eng | 2012-07-17 | Author:Margo Berman

Chapter 8 The Delivered and Abridged Word Direct Mail, Mobile, and Small-Space Writing When you write, always try to win their hearts. Their minds will tag along. Juan Santiago Lagos, ...
( Category: Social Sciences February 14,2019 )